Support for the people families turn to when care needs change.

Care managers and advocates help individuals and their loved ones navigate some of life’s hardest care decisions with compassion and judgment. We're building Rokona to support that deeply human work, using AI where it helps and keeping each person's needs, wishes and circumstances at the heart of it.

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The challenge

When an older adult's needs change, decisions about care, benefits and costs often arrive in a crisis. Some have no family to turn to; their care manager or advocate may be the main person in their corner.

These professionals bring judgment, compassion and local knowledge to each situation, gathering facts, working out what is right for each person and their family, and making sure nothing important is missed. No two situations are the same, and it asks a great deal of the people who do it.

What we're working on

Time back for the work that matters.

Less time rebuilding case histories, searching for resources and writing updates. More time with clients and families.

Support for hard decisions.

A second set of eyes that brings together the person's situation, family, options and local rules when the right answer isn't obvious.

Problems caught early.

Missing information, risks and deadlines flagged early, before a choice becomes hard to undo.

How we're approaching it

We're building tools that fit how care managers and advocates work, and we'll be clear about where technology helps and where it shouldn't be used at all. People stay in charge of judgment and care. Our job is to support them.

Who it's for

For care managers and advocates supporting older adults and families through decisions about care, benefits and costs.

Our mission

Help professionals and families make clearer, less stressful aging-care decisions that fit each person's situation, with the right information at the right time.

Who we are

Bob Tornquist

I've spent over 20 years building products people rely on, untangling complicated systems and listening closely to the people who use them. When my aunt needed care, I watched my cousin piece it together from pamphlets, websites and phone calls. Finding information was only part of it. The hard part was knowing what was right for her situation, and when. For many families this is one of the most difficult times in their lives, with choices that can be hard to undo. They deserve help making the right decision for their own situation at every step.

Marty Springer

I’ve spent more than 30 years building software, from Amazon to my own company, and lately that has meant designing AI systems that keep people in the loop. After a career of building products, I wanted to give something back, and Rokona is how I get to do that. Care managers and advocates are often the only people in an older adult’s corner, and they deserve tools that give them time back and help them see the whole picture. We’ll build that support carefully: using AI where it helps, being clear about where it shouldn’t be used, and keeping people in charge of judgment and care.

We're based in the Seattle area.

Are you a care manager or advocate?

We're building Rokona for the people who do this work, and we want to get it right. We'd welcome 30 minutes of your perspective on your priorities and what would make a real difference.

Email us at [email protected]